A
Apt Apps
Local Growth Engine

Local Business Visibility Checklist

Discover how easily target customers (and AI assistants) can find, trust, and book your business online.

✓ Now includes AI/LLM discoverability checklist

Fix it yourself with Apt Apps tools, or let us run weekly checks and send you step‑by‑step changes.

Visibility Score
0
/ 130 pts
Find: 0/40 Trust: 0/30 Book: 0/30 AI: 0/30

01. Find Me

Google Business Profile claimed & fully verified
Don’t have this? Use Apt Social to get found online.
+5 pts
Name, Address, & Phone (NAP) consistent across web
Don’t have this? Use Apt Social to stay visible everywhere.
+5 pts
Website homepage displays address and phone clearly
Don’t have this? Use Apt Social to highlight your contact details.
+5 pts
Listed on top directories (Apple Maps, Bing, Yelp)
Don’t have this? Use Apt Social to expand your listings.
+5 pts
Primary services & products listed on Google profile
Don’t have this? Use Apt Social to showcase your offerings.
+5 pts
Local keywords in website title tags & meta descriptions
Don’t have this? Use Apt Social to optimize for search.
+5 pts
Business hours kept up-to-date (including holidays)
Don’t have this? Use Apt Tasks to keep schedules current.
+5 pts
Embedded Google Map or direction link on contact page
Don’t have this? Use Apt Routes to check service areas and add directions.
+5 pts

02. Trust Me

Website has active HTTPS/SSL security certificate
Don’t have this? Use Apt Brain to monitor site health.
+5 pts
Recent Google reviews actively collected (10+ reviews)
Don’t have this? Use Apt Social to collect and manage reviews.
+5 pts
Customer reviews (positive & negative) responded to
Don’t have this? Use Apt Teams to manage communications via WhatsApp, Telegram, Slack, or Buzz.
+5 pts
Active social media presence (posted in last 30 days)
Don’t have this? Use Apt Social to post consistently.
+5 pts
Real team or storefront photos uploaded (no stock photos)
Don’t have this? Use Apt Social to add authenticity.
+5 pts
Testimonials or case studies featured on website
Don’t have this? Use Apt Messages to showcase testimonials.
+5 pts

03. Book Me

Online booking system or contact form working
Don’t have this? Use Apt Messages to get booked.
+5 pts
Clear Call-to-Action (CTA) above fold on homepage
Don’t have this? Use Apt Social to drive action.
+5 pts
Mobile-friendly, fast-loading responsive website
Don’t have this? Use Apt Brain to monitor performance.
+5 pts
Click-to-call phone button accessible on mobile
Don’t have this? Use Apt Routes to add contact options.
+5 pts
Automated instant response (Email or SMS) setup
Don’t have this? Use Apt Messages to reply fast.
+5 pts
Clear service pricing or FAQ section available
Don’t have this? Use Apt Messages to clarify offerings.
+5 pts

04. AI/LLM Discovery

Local Business Schema markup added to website ?Helps AI chatbots understand your business structure. Use free tools like schema.org or Google's Structured Data Markup Helper.
Don’t have this? Use Apt Brain to optimize for AI.
+5 pts
"For AI/Data Partners" page on website with clean business facts
Don’t have this? Use Apt Brain to create AI-ready content.
+5 pts
Business listed on emerging AI directories (e.g., Calyx, Perplexity)
Don’t have this? Use Apt Social to expand AI visibility.
+5 pts
Clear Unique Selling Points (USPs) documented for AI parsing
Don’t have this? Use Apt Brain to refine your messaging.
+5 pts
Business categories/tags consistent across all platforms
Don’t have this? Use Apt Brain to standardize categories.
+5 pts
Tested "Find my business" prompts in ChatGPT/Claude
Don’t have this? Use Apt Brain to test AI discoverability.
+5 pts

Get Your Free Custom Visibility Action Plan

Check off at least 3 items above to unlock your custom action plan. You can fix issues yourself with Apt Apps tools, or have us run 3–5 weekly checks from about £1/week.

Keep Your Visibility Scores High

All the work needed to keep your website visibility scores high can be assisted by Apt Brain Simple and automated via Apt Brain Advanced.

Explore Apt Brain →